search query: @author Venkatesan, R. / total: 6
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1.
Will the frog change into a prince? Predicting future customer profitability
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294
 2011 Rust, R.T.
Kumar, V.
Venkatesan, R.
2.
Fabricar o subcontratar?.
Harvard-Deusto Business Review
1993 : 54, p. 52-62
 1993 Venkatesan, R.
3.
Strategic sourcing: to make or not to make (Make-or-Buy)
Harvard Business Review
1992 : NOV-DEC, VOL. 70:6, p. 98-107
 1992 Venkatesan, R.
4.
Strategic sourcing: to make or not to make
Harvard Business Review
1992 : NOV-DEC, VOL. 70, p. 98-107
 1992 Venkatesan, R.
5.
La fabrica flexible: la batalla industrial de los noventa.
Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 119-128
 1990 Venkatesan, R.
6.
Cummins Engine flexes its factory.
Harvard Business Review
1990 : MAR-APR, VOL. 68:2, p. 120-127
 1990 Venkatesan, R.
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